IIHS Studies – Distracted Drivers

• IIHS Studies Distracted Driving

The Insurance Institute for Highway Safety (IIHS) released details of a recent study on driver behavior when using vehicles with levels of automation. The study, done in partnership with the Massachusetts Institute of Technology AgeLab, should raise the eyebrows of those charged with establishing rules for this new technology (study linked below).

This initial statement from the IIHS encapsulates what many have witnessed on the road, “Drivers are more likely to multitask when using partial automation, and some manage to do so even while playing by the rules of the system’s attention requirements.” The study points to how some drivers have “mastered” the ability to prevent warnings of inactivity and thus negate the intended safeguards.

The analysis included different vehicle types and driver groups, yet in every case, drivers engaged in distracting activities more often when using the technology than while driving without it. These results clearly indicate that drivers have a false sense of security when using automated driving features.

Drivers are responsible for their actions when behind the wheel. However, the Motorcycle Riders Foundation (MRF) remains troubled by marketing campaigns and narratives that intentionally or unintentionally create an overconfidence in this technology. The MRF has and will continue to raise these concerns with lawmakers and policymakers in Congress and at the U.S. Department of Transportation. Distracted driving costs lives! If this new technology encourages increased distracted driving, that is unacceptable. The MRF agrees with IIHS Senior Research Scientist Alexandra Mueller, “Better safeguards are needed to ensure that the behavior change actually translates to more attentive driving.”